Forest Phoenix was born from an enduring reverence for the cloud forests of the Americas — a landscape where nature and tradition converge.

Our inspiration is the Quetzal, a creature once deemed sacred by ancient civilizations, who saw its iridescent plumage as a symbol of the divine, the infinite, and the untethered spirit of the forest.

To us, the Quetzal represents the soul of the land, while the "Phoenix" signifies the alchemy of our craft. Through a disciplined and conscious roasting process, we guide the green bean through its ultimate transformation, awakening the hidden complexities within. Every cup is an invitation to experience this magic — a blend of ancestral heritage and modern excellence.